QUESTIONNAIRE Twitter First Name Company Email Last Name Position Telephone These questions will allow us to understand your requirements and start the discussion, and perhaps, more importantly, helps you to think about your assets in a different way. 01 - Getting to know you 1) What is your core business? 2) Do you have a data sales team or anyone in house who is responsible for data contribution? Please give a brief outline of the structure of your data business. 3) How is your data asset produced? 4) Is it currently provided to clients? If so, explain how – email, spreadsheets etc 5) Are there regulatory controls around your data provision? 6) Are you currently providing the data officially or unofficially to any third-party vendors or price reporters – if yes please give main details 7) Who owns the data? The company or the data producing desk/team/business? 02 – Your objectives 1) Why are you considering creating or expanding your data business now? 2) What are your short, medium and long-term goals from data contribution? 3) Who do you think does this well and who does data commercialisation badly? 03 – The competition 1) Who are your main competitors? (for your core business) 2) How are they better or worse than you? 3) Do they compete in the data production and distribution? 4) Do you have other competition specifically in the data distribution business? 04 – Any other business 1) Could your core business be impacted by a badly managed data product? 2) What concerns do you have? 3) Is there anything else you think we should know about?